The Best Five(5) Marketing Strategies For Your Business 2021!!

 The world is changing and elevating so businesses need to cope with the changes that are happening to make them profitable i.e the Change in technology level, prospect's behavior, and lifestyle. For a business to survive in this new aroma there must be strategies to induce, the following are the Marketing Strategies you can use to make your business excel in 2021;

Phase One

Identify SWOT analysis(Strength, Weakness, Opportunities, Threats).

Strengths of your business can be a high level of cash flow which gives firms discretion to purchase new equipment, install new assets if you wish to, also strength on personnel's aspect can be strong technical & Language skills, as well as personnel's work experience.

This will help your business to rise above the competition and it also creates value for the product or service that you offer.

Weaknesses of your business can be poor customer care, poor branding of your commodities, also when advertising make sure you write clickbait ads to engage with targeted prospects unless the weaknesses you create are the ones the competitors take advantage of.

Opportunities may be internal or external so make sure you take full advantage of the opportunities, and opportunities can be a new trend that you can capitalize on by branding and advertise your commodities following the pattern of the new trend, so not letting go of all the opportunities your business can have may make your business outclass your competitors.

Threats like new features needed by prospects that are introduced by your competitors, that may hit your business should be identified as soon as possible because they can be the downfall of your business also it can be the reason for your competitors to be on top of you.

Phase Two

Study your Competition.

Know all your competitors both Direct and Indirect competitors, know how they operate how they handle their day-to-day operations.

Also study what media channel they use and their strength and weakness either social media, email marketing, content marketing, or Google Ads, so that you can capitalize on it and gain more prospects, and finally stand out from your competition.

Phase Three

Identify your Competitive Advantages.

The features and benefits you offer are the things that differentiate you from your competitors, and they are the ones that create the USP(Unique selling proposition).

Know all your customer's pain, needs wants desires, and expectations, which will help you in delivering what they really need and desire. Also, clever design and copywriting in your advertisement campaigns will incorporate your USP to entice customers to buy from you.

Phase Four

Develop Marketing Strategies.

Here use the 5Ps, which are Product(what you're selling, features, advantages, and benefits of the product), Price(know what your prospects are willing to pay, consider discounts and seasonal pricing), Promotion(make advertisement and marketing with the right content which is compelling),  Place (this is the key marketing tactic you should have a noticeable and reachable physical location, where your prospects can be aware of and also reach),  People(this includes your staff, sales department, and other expertise you should really have skilled and resilient staff). With this, your business will be on go!! 

Phase Five

Advertisement, Promotion, and Selling.

This is the final phase, in which you have to identify your targeted market, use powerful headlines in your Ads and content, use testimonials from other previous prospects who used and enjoyed your commodities.

Deliver what your promise, the solution to your prospect's pain, needs, desire, wants, and expectation.

Lastly, know and explain your Product Points which are the ones that produce the benefits needed by your prospects to buy from you, for example; A phone business you can say that the phones you sell have fast charging meaning it's easy for your prospects to save time when charging. So here the product point is fast charging and the benefit a prospect gets is time-saving.

So, for a business to grow and excel with more returns you should understand and follow all the phases explained.